The Superpowers of Marketing Makers
It’s an amazing feeling to be able to create something that solves your own problems.
Today, marketers are finding access to more and more “no-code” tools to help us create solutions that required expert developer skills not so long ago. As the no-code movement changes the marketing technology (MarTech) landscape, it is empowering Marketing Makers. It is giving us superpowers.
What Growth Marketers Get Wrong and How to Avoid the Traps
Growth Marketing is a term that gets thrown around and it means a bunch of different things to different people. First, To clear up any confusion, let’s define Growth Marketing up-front. Then, we will look at the 7 traps the Growth Marketers can fall into.
Get Outrageous! Growth Marketing Testing Tip
Have you ever run an A/B test on your landing page that didn’t make a difference in the conversion rate? Have you spent money on splitting a direct mail campaign only to find out there wasn’t a lift from the test?
Wasting time and money on things that make no difference is frustrating. I used to think that any information is worth the effort. Finding out what doesn’t move the needle is just as important as finding out what works, right?