It’s an amazing feeling to be able to create something that solves your own problems.
Today, marketers are finding access to more and more “no-code” tools to help us create solutions that required expert developer skills not so long ago. As the no-code movement changes the marketing technology (MarTech) landscape, it is empowering Marketing Makers. It is giving us superpowers.
Growth Marketing is a term that gets thrown around and it means a bunch of different things to different people. First, To clear up any confusion, let’s define Growth Marketing up-front. Then, we will look at the 7 traps the Growth Marketers can fall into.
Have you ever run an A/B test on your landing page that didn’t make a difference in the conversion rate? Have you spent money on splitting a direct mail campaign only to find out there wasn’t a lift from the test?
Wasting time and money on things that make no difference is frustrating. I used to think that any information is worth the effort. Finding out what doesn’t move the needle is just as important as finding out what works, right?