You have worked hard to get quality traffic to your web landing page. It has cost time and money. You have designed and A/B tested a beautiful landing page that highlights your unique selling proposition and has a strong call-to-action. All that work to get a qualified person to fill out a web form. And poof! They are gone. You lost them because your web form is too hard, too long, confusing, or just doesn't work.
Here is a checklist to audit your web form to make sure you capture your hard-won leads.