Find Your Quick Wins
Find Your Quick Wins
Quick wins go by many names: low-hanging fruit, slam dunk, no-brainer. No matter what you call it, putting one in the win column feels good. More importantly, it can establish your credibility early in a new role or give you a jump start if you are struggling.
The best quick wins have these three important characteristics:
☑️ Important
The results from your win should have a noticeable significant impact.
Ensure that your win aligns with your "North Star". Your "North Star" is the one thing that keeps you guided. It has been previously agreed upon by your boss and CEO as the most important thing. For example, if revenue growth is a your "North Star" then your quick win should impact revenue growth.
☑️ Fast
It should be fast to do. The effort and resources required are small in proportion to the impact.
Not only should your win be fast to execute, it should show fast results. You want to see meaningful results in a short period of time (days or weeks).
☑️ Visible
Ensure the impact and the results are highly visible. Will people be able to see the results when your project succeeds?
Don't be afraid to "win in public". That is, share your goal, process, and results with others.
Some Ideas for Quick Wins
- A/B test your landing page
- Drip emails to reactivate stale leads or stalled deals
- Level-up your call-to-action
- Repurpose content for social media impact
Additional Resource