Twitter and other social media platforms are home to #GivingTuesday every first Tuesday after Thanksgiving. GivingTuesday was created in 2012 as a day that encouraged people to do good. It was a day to give back after Black Friday shopping consumerism.
This year, GivingTuesday Data Commons estimates that 34.8 million people participated in GivingTuesday 2020, a 29% increase over 2019.
Donors from the United States gave $2.47 billion this year - an increase of 25%! Read more about this year's campaign.
The generosity is heartwarming, especially during a difficult year.