Create a Perceptual Map on a 2x2 grid to visualize your positioning compared to your competitors as your target market perceives you.
In Miro.com, start a new board. Search for the Perceptual Map template and use it as your starting point.
What are two important characteristics of your product that matter to your target market? A traditional choice would be price and quality. In my example, I am using marketing team size as the first characteristic and service level as the second.
Use the high and low of your two important characteristics and label your axes. Each quadrant represents the combination of your characteristics. For example, "Marketing Team of One" and "Personal Service" is Quadrant 2 in my example.
Place yourself and each of your competitors in the appropriate quadrant as they are perceived by your target market.
After mapping out your positioning on these two characteristics, you can now visualize where you stand.
If you find you do not have a strong positioning and your quadrant is crowded, try a different combination of characteristics. It's important that these characteristics to matter to your target market. Get creative to find a way to stand out.