Find insights about your community by identifying influencers with Twitter advanced search and then listening to ongoing conversations using Get the Audience.
If you already know the Twitter handles of your community influencers, you can skip to Step 3.
Using Twitter's advanced search options, search for keywords that would identify people in your community.
Filter by high engagement using minimum replies, likes, and retweets.
Look for recent tweets using the date filter.
Example: Exact phrase "Marketing Team of One" with at least 10 replies since January 1, 2021.
From the search results, identify the Twitter handles of the people who are getting high engagement with your community in both the original tweets and the replies to the tweets.
Use Get the Audience (free trial) to learn about the topics being discussed by your community.
Create an audience starting with the twitter handle of an influencer in your community. You'll see the tweets, frequently used words, other people in the conversation, and popular posting times.
Narrow down the conversations by clicking on one of the words in the word cloud. You can now read the conversations happening around that topic.
You can create more refined audiences by narrowing your search terms or combining active individuals in your community into one audience.