How to Get Community Insights

Method

Find insights about your community by identifying influencers with Twitter advanced search and then listening to ongoing conversations using Get the Audience.

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‍What You Need

• Twitter advanced search (free)
• Get the Audience (free trial)

Steps

If you already know the Twitter handles of your community influencers, you can skip to Step 3.

‍1. Search for keywords of your community.

Using Twitter's advanced search options, search for keywords that would identify people in your community.

Filter by high engagement using minimum replies, likes, and retweets.

Look for recent tweets using the date filter.

Example: Exact phrase "Marketing Team of One" with at least 10 replies since January 1, 2021.

2. Identify Twitter influencers.

From the search results, identify the Twitter handles of the people who are getting high engagement with your community in both the original tweets and the replies to the tweets.

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3. Learn the trending topics.

Use Get the Audience (free trial) to learn about the topics being discussed by your community.

Create an audience starting with the twitter handle of an influencer in your community. You'll see the tweets, frequently used words, other people in the conversation, and popular posting times.

‍4. Read the latest conversations.

Narrow down the conversations by clicking on one of the words in the word cloud. You can now read the conversations happening around that topic.

Advanced Tip

You can create more refined audiences by narrowing your search terms or combining active individuals in your community into one audience.