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Ilo.so Better Twitter Analytics
What You Use It For
Better twitter analytics to help you understand and grow your audience and engagement
What You'll Love
Overview Snapshot
At a glance, you can see your followers, engagement, impressions, and tweet volume including averages and trends.
Engagement Metrics
Engagements are a metric used to see if you are connecting with your twitter audience. In addition to total engagements, which could just be a function of your tweet volume, you can see engagement per tweet and engagement per impression daily trends. You can see the highest, average, and today's metrics.
Top Tweets
Quickly see your top 5 tweets by impression. Then you can drill down to see all of your tweets and you can sort by impressions, engagements, engagements per impressions, likes, replies, retweets, link clicks, and profile clicks.
Individual Tweet Analytics
For individual tweets, you can drill down for detailed metrics and trends over time of engagement - very powerful information.
Follower Growth
See your daily growth trend of followers, including the net number of followers each day. So nice to see that upward trend over time and you can focus in on days where you gained or lost a significant number of followers to understand why.
What's Cool
You can make your dashboard public if you want to. This is great for people who are building in public and want to share. The founder Dan Rowden has made his dashboard public if you want to take a peek.
Another thing that's cool? Ilo is the Finnish word for "joy". If you hover over their logo, it winks at you. So cute!
What You Can't Do
You can't download the data for your own analysis. A typical chart you see in other products is the "best time to tweet" chart, which is not included in Ilo.
Also check out Arcade Metrics for beautiful Twitter dashboards. I am currently in the beta test, and definitely worth a look. There are seven dashboards with trends and charts, including a Health Score dashboard & recommendations.