Marketing Teams of One who are working with limited resources have unique challenges. Marketing technology needs to be easy to use, relatively inexpensive, and ready to solve your problems right out of the box without IT support.
The marketing tools also need to play nicely with each other. No app can be on an island. They need to have integration either natively or through tools like Zapier.
Here are tools I would recommend for the martech stack of a marketing team of one.