A simple alternative for website analytics, A/B testing, and conversion optimization.
You can call webhooks when a specific action occurs, which opens up a lot of integration possibilities for your MarTech stack.
For A/B testing and traffic analytics, this replaces Google Analytics, Google Tag Manager, and Google Optimize. If you are using Adwords, Splitbee would not replace your Adwords analytics. Google Analytics allows you to connect to your Google Adwords account and import spend and campaign information. You can use UTM parameters for responses in Splitbee, but you can't see your Adwords campaign metrics.