Ways to Repurpose Your Content for Maximum Impact

Creating effective marketing content is not easy. Make sure you are getting all of the value from your hard work by exposing it to your audience in multiple forms and channels.

Here are easy ways to get the most out of your content marketing.

Long-to-Short, One-to-Many

• Summarize a long article into an executive summary.
• Slice your long article into a short email series.
• Cut your long video into short social media videos.
• Take nuggets to create an infographic.
• Pull out quotes and create a quote image.
• Create a series of tweets or a thread.
• Cut your podcast into sound bites to share on social media.

Short-to-Long, Many-to-One

• Curate articles into an eBook or white paper.
• Put separate tweets together into one thread.
• Create a "wall of wisdom" with a collection of Twitter threads.
• Consolidate "best of" tweets into a summary email.
• Pull together blog posts into a newsletter.

Behind the Scenes

• Share "the making of" or "bloopers reel".
• Share your research sources in a community post.
• Talk about the tools you used to make the content.
• Publish results or metrics related to the content.

Multi-Channel Distribution

• Adjust the content for each channel and share across all social media platforms, your website, newsletter, blog, print, email, press release, podcasts.
• Cross-promote with other content creators.

‍Different Medium

• Written to video
• Written to infographic
• Podcast to text
• Podcast to video
• Video to text
• Video to image

‍Tools to Help

• TypeStudio. In case you miss it, here's an article about how to use it to repurpose video.
• ShoutOut.so: Positioned for "wall of love" tweets, but you can use it for a "Wall of Wisdom" for your Twitter threads.
• Designrr.io: Repurpose content to eBooks and flipbooks.
• Typefully.app: Easily create Twitter threads from long text.
• Mailbrew: Make a digest of your content in a single email.