Lead magnets are an incredibly effective way to attract potential customers to your website. You provide something of value - a white paper, results from a calculator or quiz, a research report - and in return you get contact information. You can now engage with an interested person and begin nurturing.
Create lead magnets such as calculators, quizzes, polls, assessments and other interactive content with no-code tools.
There is an option to enable payments so you can sell your products & services directly to your leads.
Some of the advanced features are only available in the higher-priced tiers.
Create a "flat" book cover design and apply it to a 3D book model for your white paper, eBook, or online content lead magnet.
1. Start with a Canva book cover template.
Select the book cover template you want in Canva.
2. Modify the design to make it your own.
Change the title, author, upload your own images and tweak until you are happy.
3. Download the design.
Download the Canva design as a JPG file.
4. Go to DIYBookCovers.com/3Dmockups
There will be a number of book templates - eReaders, mobile phones, iPads or physical books. Pick the one that works for you.
5. Upload your Canva image.
Take the JPG image you created in Canva and upload it.
6. Ta-da! Download the mockup as JPG or PNG.
It is done and ready for you to use. All of this is FREE. DIYBookCovers does accept donations.
People apply more value to your electronic content when there is a physical representation of it as a book. Try A/B testing with and without the image and see what results you get.
Lead magnets are everywhere. You see them on social media, in paid advertisements, in pop-ups.
Or they can be serious: Screening for Depression.
Or they can be very specific: Investment Property Calculator for Property Operating Ratios.
The one thing that lead magnets have in common is that it provides something of value in exchange for contact information. This contact information - a name, email, phone number, or even a cookie placement for retargeting - overcomes a big hurdle in the marketing process. Now lead nurturing can begin.
Think about your customer, the value you provide to them, and how you can demonstrate your value with a quick win to solve a pain point.
Whatever you decide, make sure you track results, test different options, and have a strong lead nurturing program.
According to Magnetic Nonprofit, a book about attracting and retaining donors, there are 6 Magnetic Nonprofit characteristics:
Thankful: shows gratitude to donors, volunteers, and staff.
Transparency: shares information in a way that is easy to absorb and act on.
Tenure: has longevity or stability
Timely: communicates at the right times
Testimony: personal connection for a particular cause
Tribe: group of people with a shared interest and way to communicate
These are excellent characteristics for any organization. What are your organizational values? Here are mine.
As a marketer, I am always thinking about how to add value to attract customers. Thank you for coming along for the journey.
Last week I announced I was giving away a 'TisBest Charity Gift Card to celebrate the first sponsor of this newsletter.
See you next week!
Happy Scrappy Marketing,
P.S. If you found a nugget of information in this issue, please share and help this little newsletter grow.