Lead Magnets

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What You Use It For

Create lead magnets such as calculators, quizzes, polls, assessments and other interactive content with no-code tools.

What You'll Love

8 Different Types of Interactive Content for Lead Magnets

• There is no shortage of interactive web content you can build. While many tools focus on just quizzes or just calculators, Outgrow has calculators, quizzes, assessments, polls, recommendations, chatbots, giveaways, and surveys.

Templates To Start

• You can start from scratch or select from a wide variety of pre-made templates. You can also see what is trending for ideas. Trending today was the quiz "Which 2020 Disaster Are You?"

Lead Generation

• You can collect the lead information anywhere that makes sense for your situation. You can ask for the email at the welcome screen as a gate, you can collect it before showing the results, or you can add it after you show the results.

Your Branding

• Design the content using your logo and branding.
• Advanced configuration allows for custom CSS.
• You can use it stand alone or embed in your own website.

Logic & Variables

• Create calculators with any sort of input like numeric slides, number entry, selections, or dates.
• Logic can be used to branch to different parts of the content based on answers.
• Set up custom variables to collect data for calculations.

Viral Elements

• Social media sharing icons and links provide options for viral content.
• SEO settings allow you to optimize for search results.

Save Results as a PDF

• Create custom PDFs based on the results of the quiz, calculator, or survey that you can then email to your leads.

Analytics

• See the user details and responses, funnels, or create your own custom reports. You can even compare your performance to other Outgrow content.

Integrations

• With most tools, I look for at least a Zapier integration to make sure the data and process is not locked in a silo. There are over 40 native integrations along with Zapier and Webhooks.

What's Cool

There is an option to enable payments so you can sell your products & services directly to your leads.

What You Can't Do

Some of the advanced features are only available in the higher-priced tiers.

Check It Out - Free Trial at Outgrow.co

Method

Create a "flat" book cover design and apply it to a 3D book model for your white paper, eBook, or online content lead magnet.

‍What You Need

• Canva (free)
• DIYbookcovers.com (free)

Steps

1. Start with a Canva book cover template.

Select the book cover template you want in Canva.

‍2. Modify the design to make it your own.

Change the title, author, upload your own images and tweak until you are happy.

3. Download the design.‍

Download the Canva design as a JPG file.

‍4. Go to DIYBookCovers.com/3Dmockups‍

There will be a number of book templates - eReaders, mobile phones, iPads or physical books. Pick the one that works for you.

5. Upload your Canva image.‍

Take the JPG image you created in Canva and upload it.

‍6. Ta-da! Download the mockup as JPG or PNG.‍

It is done and ready for you to use. All of this is FREE. DIYBookCovers does accept donations.

Advanced Tip

People apply more value to your electronic content when there is a physical representation of it as a book. Try A/B testing with and without the image and see what results you get.

Lead magnets are everywhere. You see them on social media, in paid advertisements, in pop-ups.

They can be stupid: "Eat Your Way Through This Buffet and We'll Accurately Guess What Color Socks You're Wearing Right Now".

Or they can be serious: Screening for Depression.

Or they can be very specific: Investment Property Calculator for Property Operating Ratios.‍

The one thing that lead magnets have in common is that it provides something of value in exchange for contact information. This contact information - a name, email, phone number, or even a cookie placement for retargeting - overcomes a big hurdle in the marketing process. Now lead nurturing can begin.

But what makes an effective lead magnet? Here are some tips:

• Solves a real problem
• Provides something of high value
• Demonstrates your unique value proposition
• Content is easy to understand
• Results are instantly available
• Promises a quick win

Think about your customer, the value you provide to them, and how you can demonstrate your value with a quick win to solve a pain point.

Here are types of lead magnets that you can try:

‍Interactive Answers

• Calculator
• Quiz
• How Do You Rate?
• Online Assessment
• Poll with Comparative Score
• Survey with Recommendation

Expert Content

• eBook
• Complete Guide
• Research
• Experiment Results
• White Paper
• Flipbook
• Case Studies

Tools

• Spreadsheets
• Templates
• Checklist
• Swipe File
• Library of Examples
• Workbook

Education

• Online Course
• Email Course Series
• Webinar
• Video
• Podcast

Giveaways

• Coupons & Promotion Codes
• Newsletter
• Private Community Invitation

Whatever you decide, make sure you track results, test different options, and have a strong lead nurturing program.

According to Magnetic Nonprofit, a book about attracting and retaining donors, there are 6 Magnetic Nonprofit characteristics:

‍Thankful: shows gratitude to donors, volunteers, and staff.

‍Transparency: shares information in a way that is easy to absorb and act on.

‍Tenure: has longevity or stability

‍Timely: communicates at the right times

‍Testimony: personal connection for a particular cause

‍Tribe: group of people with a shared interest and way to communicate

These are excellent characteristics for any organization. What are your organizational values? Here are mine.

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Did you know...

• If you cut a magnet in half, you get two magnets. Magnets always have 2 poles - even if you cut them in half.
• The earth's magnetic poles are always moving. The poles move about 5 miles each year.
• In researching fun facts about magnets, I found websites with lead magnets about magnets!

As a marketer, I am always thinking about how to add value to attract customers. Thank you for coming along for the journey.

Last week I announced I was giving away a 'TisBest Charity Gift Card to celebrate the first sponsor of this newsletter.

Congratulations to Amanda from Growth Machine. I appreciate your early support of Scrappy MarTech.

See you next week!

Happy Scrappy Marketing,

Michele Hsu

michele@revgabba.com

P.S. If you found a nugget of information in this issue, please share and help this little newsletter grow.