Issue #16:

Customer Profiles

Customer Profiles

You need to understand your customer. No one would argue with that. Building your customer profiles and keeping the profiles fresh is hard to get right. It is a combination of data analysis, research, and insight. There are tools and techniques to help you.

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In This Issue

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Customer Profiles

MarTech Hunt

MarTech Hunt

New & Overlooked Tools

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FlowMapp: Beautiful Customer Profiles and Customer Journey Maps

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Bite-Sized Solutions

Bite-Sized Solutions

Quick & Practical How-To

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How to Explore Customer Profiles Using Excel Pivot Tables

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Growth Marketing Tip

Growth Marketing Tip

Actionable Ideas

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The Secret of Customer Segmentation

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Doing Good

Doing Good

Helping Others

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Customer Profiles or Stereotypes?

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Nugget of Information

Nugget of Information

Learn Something New Today

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Profile Heads or Tails?

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End Note

End Note

One Last Thing

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You're in the Best Segment!

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Scrappy MarTech Newsletter

Superpowers for Growth Marketers

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