Repurposing Content

👑 Quick Bio

Head of Marketing for Growth Machine. Mom, trained chef, always-practicing writer.

‍Twitter: @amandanat Website: amandanat.com

‍🛠 What scrappy tool can't you do without?

In a world where it feels like everyone is moving to Notion and Roam, my scrappy tool is Evernote.

‍🏆 Tell us a recent win.

The Growth Machine newsletter consistently has a 30% open rate.

‍🎵 You have to sing karaoke. Which song do you pick?

Juice by Notorious BIG

‍🎤 If you had to speak for an hour right now, what topic would it be?

Work-life integration during a pandemic, and what it's like to have 14-hour days.

Thanks for being our first Scrappy Reader Spotlight, Amanda! You are amazing.

Let's get to know each other better. Would you like to be featured in the Scrappy Reader Spotlight? Let me know!

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What You Use It For

Repurpose your blog posts, newsletter articles, or PDFs into an eBook or dynamic flipbook.

What You'll Love

Easy Import Wizard

• Import from a URL, Word Doc, Google Doc, PDF, Facebook page, or start from scratch. If you upgrade from the basic plan you can also import video, podcast, or youtube.
• You can import multiple URLs or blog posts at the same time into one eBook. This is great for curating articles into a collection.

Pre-Built Templates

• Start from scratch or pick from hundreds of templates that range from plain vanilla to business, yoga, pet care, coaching, or travel. There is something for everyone.

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Auto Pagination and Layout

• The eBook is automatically formatted and paginated based on your content.
• Insert a Table of Contents that is generated based on your headings.
• Lock in page formats once you are happy.

Customize

• You can customize the style, fonts, cover, headers, footers, and add a back page.
• Insert call-to-action buttons and banners.
• Built-in image editor allows you to crop, resize, or color your images.

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Publish to PDF and Flipbook

• One click publishing allows you to save your eBook as a PDF and generates flipbook code so can you embed it on your website.

What's Cool

You can import content into the draft of the eBook. It doesn't all have to be done at the beginning.

‍What You Can't Do

Unless you are on the premium plan or higher, you cannot create your own custom template to use. You would have to customize each eBook you create.

‍Check It Out - Free Trial Designrr.io.

‍In case you missed this previous article: How to Make a 3D eBook cover image like this one...

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Method

Use copy you have already written and repurpose it for a Twitter thread.

What You Need

• Typefully.app (free)

Steps

1. Go to Typefully.app and log into your Twitter account.

2. Copy and paste your existing copy (or you can type new content in the text editor.

3. On the right side, you will see a preview of how your thread will look in Twitter, including the character count, images, and link cards.

4. Use two carriage returns to break into a new tweet.

5. When you are done, Tweet All to publish immediately, or you can schedule it for later.

You're done!

‍Advanced Tip

You can install typefully.io as a Chrome app. This tool is made by the creators of Mailbrew, which sends a personal daily digest based on your favorite sources and content.

Also check out other Twitter thread tools:

• threadbetter.io
• hypefury.com
• thready.io
• zlappo.com

Creating effective marketing content is not easy. Make sure you are getting all of the value from your hard work by exposing it to your audience in multiple forms and channels.

Here are easy ways to get the most out of your content marketing.

Long-to-Short, One-to-Many

• Summarize a long article into an executive summary.
• Slice your long article into a short email series.
• Cut your long video into short social media videos.
• Take nuggets to create an infographic.
• Pull out quotes and create a quote image.
• Create a series of tweets or a thread.
• Cut your podcast into sound bites to share on social media.

Short-to-Long, Many-to-One

• Curate articles into an eBook or white paper.
• Put separate tweets together into one thread.
• Create a "wall of wisdom" with a collection of Twitter threads.
• Consolidate "best of" tweets into a summary email.
• Pull together blog posts into a newsletter.

Behind the Scenes

• Share "the making of" or "bloopers reel".
• Share your research sources in a community post.
• Talk about the tools you used to make the content.
• Publish results or metrics related to the content.

Multi-Channel Distribution

• Adjust the content for each channel and share across all social media platforms, your website, newsletter, blog, print, email, press release, podcasts.
• Cross-promote with other content creators.

‍Different Medium

• Written to video
• Written to infographic
• Podcast to text
• Podcast to video
• Video to text
• Video to image

‍Tools to Help

• TypeStudio. In case you miss it, here's an article about how to use it to repurpose video.
• ShoutOut.so: Positioned for "wall of love" tweets, but you can use it for a "Wall of Wisdom" for your Twitter threads.
• Designrr.io: Repurpose content to eBooks and flipbooks.
• Typefully.app: Easily create Twitter threads from long text.
• Mailbrew: Make a digest of your content in a single email.

Repurposing content feels a lot like "reduce, reuse, recycle". You are converting materials into new materials so as not to create waste.

It's a great mental framework to use, not just for waste disposal, but for many different decisions.

‍Reduce

• Is this something that needs to be done?

Reuse

• Can I use something I already have?
• What else can this be used for?

Recycle

• Who else can use this now that I am done?
  

The original recycling symbol was designed by Gary Anderson. He won a logo design contest held by Bill Loyd of the Container Corporation of America in 1970.

• The three arrows represent reduce, reuse, recycle.
• The inside negative space resembles a pine tree.
• The symbol is a variant of the Möbius loop to symbolize continuity within a finite entity.
• The original idea was to create a symbol for recycled paper, so the folded arrows resemble folded newspapers.

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I am thrilled to have Amanda bravely step forward and be the first Scrappy Reader Spotlight.

Community engagement brings such value. I am grateful to be involved with amazing people like you.

See you next week. Happy Scrappy Marketing!

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Michele Hsu

michele@revgabba.com

‍P.S. New videos are now on the Scrappy MarTech YouTube channel, including:

• How to Capture your Twitter Followers
• How to Use Excel PivotTables
• Get Over Your Fear of Video

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