Your content is gold. Whether you are drowning in content or just have a few key items, the best way to get maximum impact is to repurpose your content. Repurposing content simply means taking something and finding new ways to reuse it.
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Thanks for being our first Scrappy Reader Spotlight, Amanda! You are amazing.
Let's get to know each other better. Would you like to be featured in the Scrappy Reader Spotlight? Let me know!
Repurpose your blog posts, newsletter articles, or PDFs into an eBook or dynamic flipbook.
You can import content into the draft of the eBook. It doesn't all have to be done at the beginning.
Unless you are on the premium plan or higher, you cannot create your own custom template to use. You would have to customize each eBook you create.
In case you missed this previous article: How to Make a 3D eBook cover image like this one...
Use copy you have already written and repurpose it for a Twitter thread.
1. Go to Typefully.app and log into your Twitter account.
2. Copy and paste your existing copy (or you can type new content in the text editor.
3. On the right side, you will see a preview of how your thread will look in Twitter, including the character count, images, and link cards.
4. Use two carriage returns to break into a new tweet.
5. When you are done, Tweet All to publish immediately, or you can schedule it for later.
You can install typefully.io as a Chrome app. This tool is made by the creators of Mailbrew, which sends a personal daily digest based on your favorite sources and content.
Also check out other Twitter thread tools:
Creating effective marketing content is not easy. Make sure you are getting all of the value from your hard work by exposing it to your audience in multiple forms and channels.
Here are easy ways to get the most out of your content marketing.
Repurposing content feels a lot like "reduce, reuse, recycle". You are converting materials into new materials so as not to create waste.
It's a great mental framework to use, not just for waste disposal, but for many different decisions.
The original recycling symbol was designed by Gary Anderson. He won a logo design contest held by Bill Loyd of the Container Corporation of America in 1970.
I am thrilled to have Amanda bravely step forward and be the first Scrappy Reader Spotlight.
Community engagement brings such value. I am grateful to be involved with amazing people like you.
See you next week. Happy Scrappy Marketing!
P.S. New videos are now on the Scrappy MarTech YouTube channel, including: