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👑  Quick Bio

Creator of Kick Ass Letters (weekly challenges + community), Cofounder of A4E (small business bookkeeping and taxes), Former MMA Competitor, Forever Curious.

‍Twitter: @yartykim Website: KickAssLetters.com

‍🛠 What scrappy tool can't you do without?

Airtable (spreadsheets on steroids).

‍😲  Surprise us with something about yourself.

I used to be a sponsored skateboarder when I was 11-12 years old.

‍🎤  If you had to speak for an hour right now, what topic would it be?

Resiliency and how much we're capable of as humans when we put our minds into something we are passionate about.

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Oh my goodness! Skateboarding? MMA? Kick Ass Letters? Amazing to have you as part of our scrappy community, Yarty. Thank you for sharing!

‍Would you like to be featured in the Scrappy Reader Spotlight? Let me know!

Yes! I want to be in the Spotlight >

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MarTech Hunt articles highlight tools that solve problems for marketers. I love sharing the apps that are new or overlooked - not the ones you hear about all the time. Here are five hidden gems and popular favorites from MarTech Hunt from the past 20 issues of Scrappy MarTech.

‍Sparktoro

Audience discovery and insights. Instantly learn what your audience reads, watches, listens-to, and follows. You will find audience size, top phrases in profile bios, top hashtags, media politics, and social account activity.

Splitbee

A simple alternative for website analytics, A/B testing, and conversion optimization. Great tool for when Google Analytics and Google Optimize is overkill. Real-time website traffic, funnels, and automation.

‍Type Studio

Create a video once and easily edit it and resize it to use for all your social media channels. Gives you an automatic transcription, which allows you to edit your video with a text editor.

‍Unbounce Landing Page Analyzer

Analyze your landing page for trouble spots that could affect conversion. Gives you an overall score comparing it to thousands of landing pages with personalized and actionable suggestions on how to improve.

‍Hypefury

Better tweet scheduling to get more engagement on Twitter. Allows for evergreen tweets, auto-replies, auto-retweets, easy thread publishing, and a writer's block buster.

‍Bonus MarTech Hunt Finds

‍Arcade Metrics: Beautiful Twitter dashboards

‍Copy AI: AI assisted copywriting to unblock your brain

‍Get the Audience: Twitter conversation discovery

‍See All MarTech Hunt Articles

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Bite-Sized Solution articles give step by step instructions on how to quickly solve a specific marketing problem using technology. These are quick and dirty tech solutions for scrappy marketers. Some have video companions from the Scrappy MarTech YouTube channel. Here are five hidden gems and popular favorites of Bite-Sized Solutions from the first 20 issues of Scrappy MarTech.

How to Capture Your Twitter Followers

Each time you get a new Twitter follower, save the follower profile information to an Excel table using Zapier. Video companion.

‍How to Explore Customer Profiles Using Excel Pivot Tables

Explore your customer data using Excel pivot tables to build your customer profiles. Great way to analyze data for insight. Video companion.

‍How to Determine How Fast You Can Get Valid Results from an A/B Test

Determine how long you need to run a landing page test for valid results, use a handy sample size calculator. Sample size cheat sheet included.

‍How to Create a 3D eBook Cover Image

Take a "flat" book cover design and apply it to a 3D book model for your white paper, eBook, or online content lead magnet.

‍How to Send Thank You Emails That Don't Feel Auto

Add a time delay to your auto thank you email. There is nothing that screams "ignore me I'm automated" than getting an email seconds after submitting a web form. Video companion.

‍See All Bite-Sized Solution Articles

Growth Marketing Tips are practical tips that you can do right now. These are from the trenches and are meant to be actionable. These articles are a little different than the generalized growth marketing advice you might see. Here are five hidden gems and popular favorites of Growth Marketing Tips from the first 20 issues of Scrappy MarTech.

‍High Converting Landing Page Check List

Nine things you should check on your landing page for best conversion results.

‍Attention Grabbing Headlines

On the average, five times as many people read the headline as read the body copy. Here are seven tips for a great headline.

‍Writing Copy for Google Ads

Google PPC Ads require a special type of copywriting. There are format constraints, character limitations, and response considerations. Here are the top tips for constructing the best ad copy.

‍Take the Plunge. Make that First Video.

Have you ever had an irrational fear that held you back? If you have ever avoided creating something because you were a little uncomfortable, let me share with you the things I did to trick myself into taking the plunge. Video companion.

‍Biggest Traps for Drip Email Campaigns

It can be easy to set up email automation, and it can be just as easy to screw it up. Here are 10 traps to look out for when you are using drip email campaigns.

‍See All Growth Marketing Tips Articles

‍Power and Responsibility in Email Marketing

Direct access to someone's inbox is a privilege. They have invited you to communicate with them, and that is very powerful. The CAN-SPAM Act outlines how not to abuse this.

‍Thank You Charitable Gift Cards

If you are looking for a thank you gift that has meaning, one option is giving charitable gift cards. Instead of buying stuff, it allows the recipient to donate the card amount to a nonprofit of their choice.

‍404 For Good

Do something good with your 404 page on your website. Amplify your favorite non-profit causes.

‍See All Doing Good Articles

Statistics and Beer

William Sealy Gosset was an English statistician who pioneered small sample experimental design and analysis. Here's the relationship between statistics and beer.

‍The Strange Grammar Rule You've Never Heard of - but Always Follow

Native English speakers know it is proper to say "a cute little purple dog" and not "a purple cute little dog". Or "great big blue ocean" and not "blue big great ocean". It's the thing we do and don't even know about. There is a grammar rule for that.

‍See All Nugget of Information Articles

I can't believe there have been 20 issues of Scrappy MarTech published! Thank you for joining me.

A big hello to the new scrappy subscribers!

And I am so grateful to the people who have been with me since the beginning.

See you next week. Happy Scrappy Marketing!

Michele Hsu

michele@revgabba.com

‍P.S. Did you know you can see videos of many of the tools and tips discussed here? Subscribe to the Scrappy MarTech YouTube channel for new videos.