Web forms are a powerful tool to interact with your customers. You use them to capture lead data, collect feedback, and receive orders. Many times, it is the very first interaction that your customer has with you. A bad web form will cost you. A great web form is a gateway to success. Here are tools & tips, particularly useful for marketers who have limited resources and Marketing Teams of One.
I'm a digital marketer turned SaaS founder. After working in performance marketing agencies, I created a platform to help marketing teams plan and track campaigns and promotions.
Snagit. (Screen capture and recording software)
Fuzzy water (straight seltzer)
We have an animal menagerie with 1 dog, 2 cats and 8 chickens.
How to help marketers gain insights from Google Analytics.
Steve's surprising fact about one dog, two cats, and eight chickens has been verified. I have seen the photos, including a chicken standing on his keyboard while he is trying to work! Thanks for sharing, Steve.
You have worked hard to get quality traffic to your web landing page. It has cost time and money. You have designed and A/B tested a beautiful landing page that highlights your unique selling proposition and has a strong call-to-action. All that work to get a qualified person to fill out a web form. And poof! They are gone. You lost them because your web form is too hard, too long, confusing, or just doesn't work.
Here is a checklist to audit your web form to make sure you capture your hard-won leads.
Cartfuel.io is a web form builder that allows you to easily accept payments for your product and create upsell funnels.
You can set up one-click upsells as part of your payment process. After the customer purchases your product, you can add an upsell that allows the customer to purchase with just one click. For example, if you are selling an email course, you can add-on coaching services.
You can only create a form for one product at a time. This is not a "shopping cart" where you can have the customer add multiple items to check out (other than upsells).
Check It Out - Free Plan & Trial Cartfuel.io.
Instead of having a long web form on one page, reduce friction by breaking up the form into little steps showing one question at a time.
You can create a form from an existing template or start from scratch. This example starts from scratch.
You can enter a variety of field types for data collection. Text, URL, phone, email, address, sliders, multiple choice, and scales are just a few examples.
You have the option of showing the entire form on one screen or a "one-question-at-a-time" guided experience. Select "Guided Mode" for a multi-step form.
Follow the design wizard and create your form to match your needs. Paperform allows you to configure payment collection, thank you pages, custom PDF downloads, and analytics.
To get the embed code, go to the "Share" option on the form designer.
For a better user experience, you can use images for your multiple choice answers instead of text.
Also consider retargeting visitors who start the form, but did not finish. These visitors are more valuable than retargeting visitors who immediately abandon your page.
We all take for granted that today web forms allow us to accept online payments from our customers.
Did you know electronic payments have their roots in the 1870's? Western Union debuted the electronic fund transfer (EFT) in 1871. It was based on their extensive telegraph network. By 1877, it was used to transfer $2.5 million each year.
You have made my day by reading Scrappy MarTech. I love sharing the insights I have gained over the years, as well as the new tools that help us marketers.
Isn't the "scrappy reader spotlight" section great? Highlighting someone in our community each week helps us to get to know each other. I'm looking for people to spotlight, so please let me know if you want to be featured.
See you next week. Happy Scrappy Marketing!
P.S. Did someone forward this email to you. How nice of them! Subscribe for yourself.