Just because you are a Marketing Team of One doesn't mean you have to go it alone. There are ways to get help even if you don't have the luxury of hiring a team.
Founder of Stagerie. Mom and wife. Crazy cat lady. Community advocate, lover of live music, travel addict. Motto: "Progress, not Perfection". Tweeting about Founder Life and adding value @NoraCrosthwaite
Anything by Soundgarden or Nine Inch Nails.
We're up to over 10 stagers enrolled on Stagerie.com, and are growing our realtor customer base!
How real estate agents can level up their businesses by focusing on client service.
A domestic house cat. Preferably one of my own. They're spoiled.
Nora is not only doing amazing things as a founder, but she is incredibly generous with her knowledge. Be sure to follow her on Twitter. Thanks for sharing!
Would you like to be featured in the Scrappy Reader Spotlight? Let me know!
If you are a solo marketer and have limited resources to hire additional full-time team members, it doesn't mean you can't find help. There are alternatives to find people who can help you.
It can be difficult to get out of the mindset that it is faster to do something yourself than to teach someone else to do it. Learn to invest the time up-front so that you can free yourself to focus on what you want to focus on, and on things where you add the most value.
Whereby.com is an easy way to meet and collaborate over video with no app or software download required.
Breakout Sessions allows the host of the meeting to start a separate room where participants can be split into smaller groups.
Whereby doesn't use a static range of IP addresses, so they don't recommend using Whereby behind a proxy or VPN.
Create a Content Style Guide for anyone creating content for your marketing in order to keep writing consistent, on-brand, and high-quality.
What does your company do?
What product/service does your company provide?
Who are you creating content for?
Internally approved descriptions and copy blocks used consistently throughout content.
Who are you directly up against in the industry? What are the alternatives?
What makes you better than the competition? What are your biggest selling points?
What is your brand's personality? Friendly & familiar or professional & expert? Formal or informal? Simple or complex?
List of specific words/verbiage you prefer to use instead of the alternatives. Say this... Not this...
List of specific preferences such as:
What are common industry or company acronyms and what do they mean?
Attach different content examples that meet the style guide.
A style guide is a living document and should be updated as new questions come up, or if there are edits that you are consistently making.
The Guinness Book of World Record for "Most Individual Contributions to an Animated Film" is 1,897 people who contributed to The Tate Movie Project in 2011. The movie "The Itch of the Golden Nit" (running time: 33 minutes) is an animated film made with drawings, sounds, and ideas of children between the ages of five and thirteen.
The IMDB summary of this movie sounds fascinating. "Armed only with laser lip-gloss and a pair of blend-in pants, 11 year old Beanie must save his parents from Evil Stella and return the Golden Nit to its rightful place at the heart of the sun, thereby saving the universe."
As a Marketing Team on One, I often felt that I had to be the one to do everything. This is not necessarily the case, and over the years I have found ways to engage help.
I hope this issue gave you some tips and tools to find additional help for your own marketing projects.
If you want to collaborate or need specific help, please reach out. I am happy to talk.
See you next week. Happy Scrappy Marketing!