Whether you are new to your role or just need results fast, finding "quick wins" as a Marketing Team of One is a smart thing to do. A quick win is something that is fast, important, and visible. Here are tips and tools to help you get some quick wins!
Here is an easy process to identify the projects that will make the most impact the fastest with the least amount of effort.
Make a list of all the projects you think could be low-hanging fruit.
On a scale of 1 to 5, estimate how big of an impact you think each project will have. Then estimate how easy it is to do.
Multiply these two values (impact x ease) for an overall project score.
Sort your projects by the overall project score (impact x ease). Take the top projects with the highest score and you have good candidates for some quick marketing wins.
Stuck for some ideas to test? Take advantage of one of the most underutilized resources for ideas - the sales team! There is a wealth of creative ideas that come from the people who are on the phones with customers every day.
The quickest win in solving a Rubik's cube is currently 3.47 seconds.
Speedcubing is absolutely fascinating to watch. Here is a video of Felix Zemdegs solving a cube in 4.22 seconds (2018 world record holder).
Speedcubing is a crazy sport. There are more puzzles than just the classic Rubik's cube 3x3. There are 2x2 and 7x7. There are events to solve it blindfolded and with your feet. There are competitions in which you try to solve in the least amount of moves.
How do I know so much about this? My son is a competitive speedcuber!
Looking for a quick win with social media? Here's a great discussion with actionable insights on using video in your social media strategy.
Expert Roundtable Discussion on Social Media Video
How to Harness Video Marketing in Your Social Media Strategy
See you next time. Happy Scrappy Marketing!
