Whether you are new to your role or just need results fast, finding "quick wins" as a Marketing Team of One is a smart thing to do. A quick win is something that is fast, important, and visible. Here are tips and tools to help you get some quick wins!
Let's get to know someone in our community a little better. Today's Scrappy Reader Spotlight is on Hua Shu!
I am a designer and bootstrapping founder building Typogram, a brand design tool. As part of running Typogram, I also create a weekly newsletter called FontDiscovery highlighting design ideas and inspirations to help founders, creators, and makers step up their game in branding and marketing.
I can't bike.
Probably one of the songs from the Avenue Q musical.
Reaching the 20th issue on my newsletter! As someone who had a bunch of abandoned content creation projects in the past, this is the most consistent I have ever been!
Diet Coke. Keeping it classic!
Branding. I write a lot of posts on this subject.
I think a lot of people can relate to having abandoned projects. Congratulations on the consistency of publishing 20 issues of your newsletter.
We have the best people in our community. Just a sample:
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Quick wins go by many names: low-hanging fruit, slam dunk, no-brainer. No matter what you call it, putting one in the win column feels good. More importantly, it can establish your credibility early in a new role or give you a jump start if you are struggling.
The best quick wins have these three important characteristics:
The results from your win should have a noticeable significant impact.
Ensure that your win aligns with your "North Star". Your "North Star" is the one thing that keeps you guided. It has been previously agreed upon by your boss and CEO as the most important thing. For example, if revenue growth is a your "North Star" then your quick win should impact revenue growth.
It should be fast to do. The effort and resources required are small in proportion to the impact.
Not only should your win be fast to execute, it should show fast results. You want to see meaningful results in a short period of time (days or weeks).
Ensure the impact and the results are highly visible. Will people be able to see the results when your project succeeds?
Don't be afraid to "win in public". That is, share your goal, process, and results with others.
Some Ideas for Quick Wins
The right tools can help you execute your "quick win" marketing projects efficiently.
A simple alternative for website analytics, A/B testing, and conversion optimization. Great tool for when Google Analytics and Google Optimize are overkill. Real-time website traffic, funnels, and automation.
Create a video once and easily edit it and resize it to use for all your social media channels. Gives you an automatic transcription, which allows you to edit your video with a text editor.
Analyze your landing page for trouble spots that could affect conversion. Gives you an overall score comparing it to thousands of landing pages with personalized and actionable suggestions on how to improve.
Better tweet scheduling to get more engagement on Twitter. Allows for evergreen tweets, auto-replies, auto-retweets, and easy thread publishing.
Repurpose your blog posts, newsletter articles, or PDFs into an eBook or dynamic flipbook for a powerful lead magnet.
Here is an easy process to identify the projects that will make the most impact the fastest with the least amount of effort.
Make a list of all the projects you think could be low-hanging fruit.
On a scale of 1 to 5, estimate how big of an impact you think each project will have. Then estimate how easy it is to do.
Multiply these two values (impact x ease) for an overall project score.
Sort your projects by the overall project score (impact x ease). Take the top projects with the highest score and you have good candidates for some quick marketing wins.
Stuck for some ideas to test? Take advantage of one of the most underutilized resources for ideas - the sales team! There is a wealth of creative ideas that come from the people who are on the phones with customers every day.
The quickest win in solving a Rubik's cube is currently 3.47 seconds.
Speedcubing is absolutely fascinating to watch. Here is a video of Felix Zemdegs solving a cube in 4.22 seconds (2018 world record holder).
Speedcubing is a crazy sport. There are more puzzles than just the classic Rubik's cube 3x3. There are 2x2 and 7x7. There are events to solve it blindfolded and with your feet. There are competitions in which you try to solve in the least amount of moves.
How do I know so much about this? My son is a competitive speedcuber!
Looking for a quick win with social media? Here's a great discussion with actionable insights on using video in your social media strategy.
Expert Roundtable Discussion on Social Media Video
See you next time. Happy Scrappy Marketing!