The humble email signature. It is included in every email that you send, yet it is often overlooked as a powerful engagement tool and conversion tactic. Get value from your email signature immediately by making a few simple upgrades.
Creating professional email signatures without coding.
Look at that branding. Seriously. That is reason enough to try this tool. Good dog!
Also, on a more practical note, there is conditional formatting that allows you to display or hide elements of the email signature depending on certain conditions.
The seasonal call-to-actions have limitations on Microsoft Outlook and Windows 10 email.
Add a URL query string to your images & links that are in your email signature.
A query string is a way to pass values on a URL link without affecting the webpage it opens. The query string is appended to the end of the URL after a '?'
For example, this URL: https://revgabba.com/scrappy-martech-newsletter?src=smi4 has a query string of src=smi4. If this link gets clicked, I will be able to see it was from the source Scrappy MarTech Issue 4.
1. Define what you want to use to identify a click on your email signature. For example "source=email_signature".
2. Append a question mark "?" and the parameter to the end of your link. For example "myblog.com/home?source=email_signature".
3. Use this link in your email signature as the target URL.
4. You will be able to see clicks to this link in Google Analytics under the site content pages report.
Google Analytics has built-in parameters for source, medium, campaign, term, and content. You could set up the Google Analytics query string parameters to work seamlessly with GA reports, as if it were a Google Adwords campaign.
A typical email signature set up could be:
utm_source = "email_signature"
utm_medium = "email"
utm_campaign = "subscribe_now"
This would create a query string of:
?utm_source=email_signature&utm_medium=email&utm_campaign=subscribe_now
For more information on how to set these up, check out Google's documentation.
Often overlooked, email signatures are a natural place to increase growth. Every email you send is an opportunity to connect, engage, and convert. So add a Call-to-Action to your email signature as an easy opportunity for more conversions.
Another issue: signed, sealed, delivered.
Isn't it interesting that there can be a so much to do with an email signature?
As growth marketers, we are always looking for new and different ways to increase engagement and conversion.
Email me your favorite email signature, or what you are testing. I'd love to see it.
Happy Scrappy Marketing!
"Beijinho",
Michele Hsu
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