Showing that you are thankful for your customers is more than a nice thing to do, it is a smart growth tactic. Customers are more likely to do business with companies that appreciate their business, but so few companies do a good job showing appreciation.
Sending handwritten thank you notes automatically & at scale.
For an extra special thank you, you can add a Gift Card to your note from 10 different stores, ranging from Starbucks and Amazon to Bass Pro Shops and Burger King.
The postmark on the stamp will be Phoenix Arizona. That is the only hint that the card was not sent from your office by you.
Auto send a personalized "thank you" email with a time delay.
There is nothing that screams "ignore me I'm automated" than getting an email in your inbox seconds after submitting a web form.
1. Collect the fields that you want to use for personalization, such as first name.
2. Create a Zap in Zapier that triggers when the web form is submitted.
3. Add a 7 minute time delay before sending the email.
4. Create an action that sends an email using data fields from the data you have as a way to personalize the email.
Make sure you have error checking and fall back data for your personalization fields. You can do this in Zapier with conditional statements and string handling Zaps. There is nothing less personal than receiving an email that says Dear "FirstName".
It's easy to thank customers for their positive feedback. When someone gives you a glowing review or tweets about how awesome you are, it is natural to thank them because they gave you a good feeling.
Thanking customers for negative feedback is even more important, though it feels less natural. But think about it. Learning from customers about what they don't like or what doesn't work is even more important. You take that information, improve, and grow.
Here's are some under appreciated people that need to be thanked:
When you take the feedback and make it actionable, you are going to get better. Many times the people who give you negative feedback turn into your biggest champions when the feel they are being heard.
If you are looking for a thank you gift to give that has meaning, one option is giving charitable gift cards. These special gift cards, instead of buying stuff, allow the recipient to donate the card amount to a nonprofit of their choice. Who really needs another branded stress ball or coffee mug?
TisBest is one provider of charity gift cards for this purpose:
Being able to discover new tools and share neat ways of getting marketing done with you is so fulfilling.
I am grateful for your attention, your feedback (positive & negative), and your support.
Research shows being grateful can make you happier. It can also be a successful marketing growth strategy. What are you grateful for today?
Happy Scrappy Marketing!
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