Listening to your customers and your audience is an incredible source of information and holds the key to successful growth. Yet few growth marketers know how to effectively listen to learn what the customer is saying.
Getting alerts when social media or online communities are discussing a specific topic.
If there is a particular website you want to monitor that isn't listed, you can add it as a "Custom" website.
Sentiment Analysis is under construction, which will be a cool feature when it is released.
Complex queries like ("growth marketing" or "lead generation") and ("startups") but not "growth hacking". For using complex query logic, you can check out a similar social listening product: Syften.
Set up a simple & friendly emoji feedback on your web site.
1. Set up a free Hotjar account if you don't have one yet.
2. Copy the script Hotjar provides you to the <head> section of each page you want to display the survey. Your account will have a unique script. Then use Hotjar to verify the installation to make sure you have done it correctly.</head>
3. Go to the "Incoming Feedback" section of Hotjar to begin to set up your survey.
4. Define the appearance of your feedback including the emoji style and the location of the feedback button that the visitor will click to provide you feedback.
5. Write the question you want to ask such as "How would you rate your experience?" or "Did you find what you were looking for?" or "How are you today?"
6. Set the targeting for the survey. You can select devices (desktop, tablet, mobile) and specific web pages.
7. Turn on the survey.
8. Once you start to get responses, you will be able to see the dashboards and results in context of your website, providing you information on sentiment of your visitors while they are interacting with your site.
If someone on your website is willing to give you feedback, this is a great touchpoint opportunity. You can ask for their email to follow up with them. Hotjar provides this option within the survey.
Your customers are asking questions. You can position yourself as a thought leader by listening and answering those questions with your expert knowledge. Building trust and authority in your space is a great growth tactic that brings quality and loyal customers.
Some places to listen and set alerts for questions:
Tips on answering public questions:
“Most people do not listen with the intent to understand; they listen with the intent to reply.” - Steven Covey
When you think about helping others, it usually brings to mind taking an action to solve a problem. But often times actively listening is one of the most important ways to help someone.
Actively listening is more than just being quiet while someone talks. Active listening means being focused, looking for non-verbal cues, asking clarifying questions, understanding, and repeating back to ensure the other person knows they have been heard.
It is a gift to give someone to help them feel heard and understood.
Try making the goal of your conversations to understand, not just to have a response.
Open ended question: a question that prompts a conversation and cannot be answered with a simply yes or no.
Examples of open ended questions:
And when you are trying to learn more, you can always say "Tell me more about that..." or "Help me understand that better..."
But I haven't always been good at it. I grew up in a family with three brothers where we tend to constantly interrupt and talk over each other.
Being a growth marketer, listening is a skill that is critical. Using tools, techniques, and practice helps anyone get better.
Tell me more about that...
Happy Scrappy Marketing!
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