Your Favorites from 2020

SparkToro Audience Insights

Gain insights into your audience. Use SparkToro for audience discovery and to learn about your audience's sources of influence.

Hypefury Twitter Engagement

Schedule tweets more easily and get get more engagement on Twitter from Hypefury, an advanced Twitter tool.

‍Unbounce Landing Page Analyzer

Analyze your landing page for trouble spots that could affect conversions with the Unbounce landing page tool.

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‍How to Capture Your Twitter Followers

Each time you get a new Twitter follower, save the follower profile information to an Excel table using Zapier.

‍How to Send Thank You Emails that Don't Feel Auto

Auto send a personalized "thank you" email with a time delay. There is nothing that screams "ignore me I'm automated" than getting an email in your inbox seconds after submitting a form.

‍How to A/B Test Your Email Subject Lines

Compare the open rates of 2 different subject lines. Includes a sample size chart to get significant results.

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Thank You's for Negative Feedback

It's easy to thank customers for their positive feedback. But thanking customers for negative feedback is even more important.

‍High Converting Landing Page Check List

9 things that are critical for a high converting landing page.

‍Level-Up Your Call-to-Action

Stop using "Submit" on your Call-to-Action buttons on your website and landing pages. Boring. Default. Standard.

‍See All Growth Marketing Tips

404 For Good

Do something good with your 404 Page on your website. Amplify your favorite non-profit causes.

‍Thank You Charitable Gift Cards

If you are looking for a thank you gift that has meaning, one option is giving charitable gift cards.

‍Give Back to Your Fellow Landing Page Creators

It is always helpful to have a second set of eyes. You can help other growth marketers who are looking for feedback on their landing pages.

‍See All Doing Good Articles

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Valediction

An expression to say farewell, especially a word or phrase used to end a letter or message.

‍Thank You in 15 Different Languages

Learn how to say thank you in different languages from Arabic to Zulu.

‍Open Ended Questions

Open ended question: a question that prompts a conversation and cannot be answered with a simple yes or no.

‍Read All Nugget of Information Articles

I hope you enjoyed this Scrappy MarTech round-up of the best articles of 2020. I look forward to sharing more after the new year.

Beginning in the new year, I hope to roll out a referral program with some fun rewards for you. Stay tuned.

Happy Scrappy Marketing!

See you on the other side of 2020,

Michele Hsu

michele@revgabba.com

P.S. If you enjoyed reading, please share to help this little newsletter grow.