This 2020 year-end issue features the top articles from each section of the Scrappy MarTech newsletter. Revisit some of your favorites or discover something you may have missed!
Gain insights into your audience. Use SparkToro for audience discovery and to learn about your audience's sources of influence.
Schedule tweets more easily and get get more engagement on Twitter from Hypefury, an advanced Twitter tool.
Analyze your landing page for trouble spots that could affect conversions with the Unbounce landing page tool.
Each time you get a new Twitter follower, save the follower profile information to an Excel table using Zapier.
Auto send a personalized "thank you" email with a time delay. There is nothing that screams "ignore me I'm automated" than getting an email in your inbox seconds after submitting a form.
Compare the open rates of 2 different subject lines. Includes a sample size chart to get significant results.
It's easy to thank customers for their positive feedback. But thanking customers for negative feedback is even more important.
9 things that are critical for a high converting landing page.
Stop using "Submit" on your Call-to-Action buttons on your website and landing pages. Boring. Default. Standard.
Do something good with your 404 Page on your website. Amplify your favorite non-profit causes.
If you are looking for a thank you gift that has meaning, one option is giving charitable gift cards.
It is always helpful to have a second set of eyes. You can help other growth marketers who are looking for feedback on their landing pages.
An expression to say farewell, especially a word or phrase used to end a letter or message.
Learn how to say thank you in different languages from Arabic to Zulu.
Open ended question: a question that prompts a conversation and cannot be answered with a simple yes or no.
I hope you enjoyed this Scrappy MarTech round-up of the best articles of 2020. I look forward to sharing more after the new year.
Beginning in the new year, I hope to roll out a referral program with some fun rewards for you. Stay tuned.
Happy Scrappy Marketing!
See you on the other side of 2020,
P.S. If you enjoyed reading, please share to help this little newsletter grow.