Create a Content Style Guide for anyone creating content for your marketing in order to keep writing consistent, on-brand, and high-quality.
Manage up by keeping your CEO up to date with a simple yet powerful weekly status report.
As a Marketing Team of One, you are the point person for all things marketing. Here's a method to manage your priorities and keep things visible to your boss. Identify your "north star", score your tasks, and use Trello to manage your day.
Use copy you have already written and repurpose it for a Twitter thread.
Explore your customer data using Excel pivot tables to build your customer profiles.
To determine how long you need to run a landing page test for valid results, use a handy sample size calculator.
Edit your YouTube video description to include formatted timestamps of the chapters or key moments of your video. This will show the chapters in the video timeline, on the video page as chapters, and in Google search results.
Clean your data in Excel before sending out an email with personalization to avoid embarrassing, response-killing mistakes.
Dig into the twitter referral traffic on Google Analytics to find the individual tweets using Google search.
Compare the open rates of 2 different subject lines.
Add a URL query string to your images & links that are in your email signature.
A query string is a way to pass values on a URL link without affecting the webpage it opens. The query string is appended to the end of the URL after a '?'