Scrappy MarTech Section:

Doing Good

Helping Others

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Doing Good

3 Ways to Help Others

Hidden gems and popular favorites of Doing Good Articles from the first 20 issues of Scrappy MarTech.

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Reduce, Reuse, Recycle

Repurposing content feels a lot like "reduce, reuse, recycle". You are converting materials into new materials so as not to create waste. It's a great mental framework to use, not just for waste disposal, but for many different decisions.

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Company Culture can be a Competitive Advantage

There are a lot of competing products out there. Just researching automated email marketing software for this issue's MarTech Hunt brings up an overwhelming number of options. This is how ConvertKit stood out in the crowd.

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Customer Profiles or Stereotypes?

There is a danger for marketers when they create customer profiles. It can easily turn into a way to stereotype people and make unfounded assumptions.

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Testing for Good

Looking to do good while also improving your business? Try testing different ways to show your core values and how you are helping others right on your landing page.


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Using Other People's Video and Music

It's very tempting to do a search on google for an image, video, or music you want to use in your content marketing. But using someone else's work without permission hurts the artists and creators. The best thing to do is go through the right channels and find a reputable company for finding stock and royalty free images, videos, and music.

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Magnetic Nonprofit

According to Magnetic Nonprofit, a book about attracting and retaining donors, there are 6 Magnetic Nonprofit characteristics.

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Power and Responsibility in Email Marketing

Direct access to someone's inbox is a privilege. They have invited you to communicate with them, and that is very powerful. The CAN-SPAM Act outlines how not to abuse this.

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Accessibility in Web Design

Images in web design are there for a reason: tell a story, show value, illustrate empathy, create a connection. Make sure you are designing your website so these elements are accessible to everyone.

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Ethical Copywriting

Marketing is about trust. There may be some dirty copywriting tricks that work short term, but it won't be the key to scalable growth. If it feels dirty, it probably is.

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Top Doing Good Articles from 2020

These are the top Doing Good articles from 2020 about helping others.

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#GivingTuesday

Twitter and other social media platforms are home to #GivingTuesday every first Tuesday after Thanksgiving. GivingTuesday was created in 2012 as a day that encouraged people to do good. It was a day to give back after Black Friday shopping consumerism.

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The Power of Positive Attention

It's easy to call out bad behavior with negative attention. But experts have found that giving positive rather than negative attention is much more effective in changing behavior in kids, and could be applied to everyone.

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Help by Being a Good Listener

When you think about helping others, it usually brings to mind taking an action to solve a problem. But often times actively listening is one of the most important ways to help someone.

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Thank You Charitable Gift Cards

If you are looking for a thank you gift to give that has meaning, one option is giving charitable gift cards. These special gift cards, instead of buying stuff, allow the recipient to donate the card amount to a nonprofit of their choice. Who really needs another branded stress ball or coffee mug?

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Highlight Your Values in Your Email Signature

Your email signature is a wonderful place to highlight your values.

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Give Back To Your Fellow Landing Page Creators

It is always helpful to have a second set of eyes. You can help other growth marketers who are looking for feedback on their landing pages.

Check out the Indie Hackers Landing Page Feedback Group and give back.


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Audience Participation

If you have a nonprofit cause that is important to you, why not ask your audience to participate with you?

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404 For Good

Do something good with your 404 Page on your website. Amplify your favorite non-profit causes.

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