Frustrated with Your Boss? You are Not Alone. Typically, if you are a Marketing Team of One, you are so busy with marketing strategy, execution, and fire-fighting that you aren't proactively managing up but in a constant state of reacting.
A Bad Web Form Costs You Dearly. You have worked hard to get quality traffic to your web landing page. It has cost time and money. You have designed and A/B tested a beautiful landing page that highlights your unique selling proposition and has a strong call-to-action. All that work to get a qualified person to fill out a web form. And poof! They are gone. You lost them because your web form is too hard, too long, confusing, or just doesn't work. Here is a checklist to audit your web form to make sure you capture your hard-won leads.
Building a community is challenging for anyone, but it is particularly challenging if you are a Marketing Team of One. It is time-consuming, when you already maxed out. It is hard to show ROI, when everything you do depends on results. Here are some tips that will help.
Here's what you are saying about being a Marketing Team of One:
💪 Exciting. Being in control. Always learning.
😞 Not enough time. Burn out. Not sure if you're working on the right stuff. Worried about not being an expert in any one thing. Lonely.
That's not telling you anything you didn't know, though.
You can thrive as a solo marketer, but it's not for everyone. Here is a checklist of 11 questions to ask yourself to see if you are in the right situation, and how to remedy problem areas.
Your marketing funnel is a model for the flow of your business. You've probably seen all of the acronyms and models out there. Here's the problem. None of these are any good if they are theoretical. No matter what stages of the funnel you decide to use, there are critical characteristics that will determine if your funnel will be a powerful tool or just a talking point.
Creating effective marketing content is not easy. Make sure you are getting all of the value from your hard work by exposing it to your audience in multiple forms and channels. Here are easy ways to get the most out of your content marketing.
Customer segmentation is a marketing technique that groups together customers with shared defining characteristics. Each customer segment can then be engaged in a way that is relevant to those customers. There is a secret to doing customer segmentation right.
Have you ever run an A/B test on your landing page that didn't make a difference in conversion rate? Wasting time and money on things that make no difference is frustrating. Here's how to test things that will make a difference.
Have you ever had an irrational fear that held you back? I know how important video is in growth marketing - yet for some reason, I’ve been irrationally avoiding taking the plunge. If you have ever avoided creating something because you were a little uncomfortable, let me share with you the things I did to trick myself into taking the plunge.
Lead magnets are everywhere. You see them on social media, in paid advertisements, in pop-ups. The one thing that lead magnets have in common is that it provides something of value in exchange for contact information. But what makes an effective lead magnet?
"No-reply" addresses are used by email marketers to send out email blasts without a way to directly respond to that email. It may seem like a great way to avoid clogging up an inbox with bounces and out-of-office replies, but it is a big no-no.
Growth marketers want images to drive action not just look pretty. Visuals on landing pages, emails, ads, direct mail, websites, and content need to get response. You don't need to be an expert in design find the image that works for your marketing. Here are some guidelines.
Not all metrics are equal. You've heard the term "vanity metrics", which measure things that make you feel good but don't necessarily translate to growth. Here are some important Twitter metrics that matter for growth marketers.
Your customers are asking questions. You can position yourself as a thought leader by listening and answering those questions with your expert knowledge. Building trust and authority in your space is a great growth tactic that brings quality and loyal customers.
It's easy to thank customers for their positive feedback. When someone gives you a glowing review or tweets about how awesome you are, it is natural to thank them because they gave you a good feeling.
Thanking customers for negative feedback is even more important, though it feels less natural.
Often overlooked, email signatures are a natural place to increase growth. Every email you send is an opportunity to connect, engage, and convert. So add a Call-to-Action to your email signature as an easy opportunity for more conversions.