Marketing Teams of One who are working with limited resources have unique challenges. Marketing technology needs to be easy to use, relatively inexpensive, and ready to solve your problems right out of the box without IT support. Here are tools I would recommend for the martech stack of a marketing team of one.
Repurpose your blog posts, newsletter articles, or PDFs into an eBook or dynamic flipbook.
Easily send automated email campaigns with a focus on results.
Beautiful customer persona profiles, customer journey maps, user flows, and website sitemaps that are easy to make.
A simple alternative for website analytics, A/B testing, and conversion optimization.
Create lead magnets such as calculators, quizzes, polls, assessments and other interactive content with no-code tools.
Create your own illustrations by mixing and matching image elements made by artists across the globe.
Getting attention heatmaps for your landing page before you launch.